As Westhoff was planning their 2025 cast of characters exhibit , they wanted to narrow their focus and present entropy that would be useful and productive for all attendees . They acknowledged the challenge of cut up a workweek out of give to total to California and train to have a concise message that could resonate for the next season and beyond . At this point , Westhoff has a very broad and encompassing assortment that is not hard-nosed to show all at once , so they considered what to center on . Several questions get along to mind to help force this decisiveness : What are the current and future needs of the garden consumer ? What are growers looking for from Westhoff ? How can they considerably connect their products to growers and the broker salesforce across North America ?
They resolve to focus on Petunias , as this is a ordered strength for Westhoff , and discuss how they are expand not only their assortment but also their reaching in provide access to Westhoff product , as well as new items and building new genera and category . to boot , they chose to pose ware in their boldest formatting with large , perfectly maturate plant , while also displaying in retail - ready formats like quart pots and cart programs .
Westhoff is continually humiliate by the turnout and response to their products and is genuinely grateful to all those in attendance . For those who were unable to visit in person this twelvemonth , they hope the review will share a little of the experience and instigate others to consider making the trip next year to discuss possibility over a cup of coffee or some of the best taco Southern California has to offer .
Petunias , petunias , petuniasWesthoff has long been assort with superior Petunia reproduction and selection , especially novelty Petunias , and this year they decided to emphasize this incredibly important crop . Now that Westhoff and Selecta have issue forth to a resolution , they presented the DiscoBall Petunias to the market . These plants have the characteristic bright color with white speckles , but what sets DiscoBall asunder from other patched type Petunias on the market are the neat , respectable habit they demo , as foreground on the grower pushcart in quart stadium pots . They base that a serious number of these novelty colour / form Petunias are sold in smaller sight , so a more controlled habit is called for , especially since plant life growth regulator can negatively impact the radiation pattern . The spot are very consistent across the canopy and tend to be more lively under mellow light source and temperature environments .
A huge leap forward in Petunia breeding , several young Crazytunias , and a rebrand of one of Westhoff ’s most recognizable and typical series were featured at the California Spring Trials this yr . Petunia Pink Cloud is the next generation of Petunia breeding from Westhoff , with an unbelievable capacitance to convalesce after rain and blossom development twice the stop number of typical Petunias . The Crazytunia series has become synonymous with unusual , new Petunias , and Westhoff continues to polish the serial by introducing new varieties and dropping old , redundant colour . The rebranding of the Inferno serial ( formerly the Hells series ) of Petunias was kicked off with two new introductions , including The Orange ! , capturing the imaging of most visitors with its true , unmortgaged orange tree color .
Westhoff carry on to grow and expand to meet the demand for their varieties . Quality Cuttings Team ( QCT ) tot up Calibrachoa to their unrooted program and announced an expansion with Westhoff Petunias for spring 2026 . Vivero International , a recollective - term partner , is expanding to a new product category : Begonias . Savannah Flowers , Westhoff ’s 5th licensee , will supply the North American market place and was yield permission from the USDA to export Westhoff ’s Dianthus from their installation to the US .
Although the show was nearly stolen by their Petunia program , there is still more from Westhoff . A new pre - planned combo broadcast called EZ Mix is making its mode to the US and Canada . Westhoff is also introduce their own line of merchandise of interspecific geranium in the Vamos series , a true Ivy x Zonal hybrid with intense bright solid and bicolor assortment .
For more information : Westhoff[email protected]www.westflowers.de
