Amanda Young Plants protrude its natural action on January 1 , 2007 , and this induce the society one of the youngest breeder in the field . In late years , the stock breeder has built up a unattackable market place position and wide assortment with product such as chrysanthemum and aster . They are now active in more than 50 countries and they have , outside of the Netherlands , facilities in China and Colombia . Their home base are situate in De Lier .
We address to sales agreement manager Anton van der Zalm , who is one of the found fathers of Armada . " The tenderness of the party is organise by a number of people who each have a backcloth in chrysanthemums and a dearest for the product . This love has everything to do with the tremendous variety this harvest segment has . There are few ornamental crops having so many variety as the chrysanthemum , both for cutting and for pot . Every possible color and shap is useable , except the vividness blue of form . "
The variety can partially be explained by the comparative speed with which chrysanthemums are spawn . " To infix a young tulip on the market on a commercial-grade scale can take up to twenty years , but it takes only three years for a new chrysanthemum . This supply a different , quicker moral force . "
GeneticsWithin the chrysanthemum business there are multiple companies which have been participating for decades and have developed a strong compartmentalisation . Nontheless Armada , through unique genetic science , managed to acquire itself an interesting marketplace position . A good object lesson pass water the unco red chrysanthemum Bontempi . Anton : " This one was discovered during the red-hot summer of 2009 during a trial in which all chrysanthemum struggled . Except the Bontempi , which stand like a sign . Also in our assortment of mass chrysanthemum we have a few case that stand out , like the Beauty Elegant Pink , grown in pot size 14 cm , which encounter a fortune of attention during the Trade Fair in Naaldwijk last twelvemonth . "
Beauty Pink ElegantThe only manufacturer can attest what is so extra about the Beauty Pink Elegant . Theo Nederpel : " We want to turn sole merchandise and often visit trials to cherry plectron . In this way , we terminate up with the Beauty Elegant Pink from Armada . The form is a real accession to our assortment - we overleap a pink - white one in the lighter color segment - and because we are also the only supplier in Europe , we think to sell large measure of them . "
From calendar week 23 onward , the agriculturalist hopes to sell 12,000 twelve cm pot and 4,000 fourteen centimeter pots every week for day-to-day trade . The end is to increase that act to a lower limit of 20,000 in the near future . " And that is conk out to happen , because we have already received some orders during the Trade Fair , and later on the Spring Fair . "
ChrysonReturning to the singular dynamics in the chrysanthemum sector , one can also point to a variety of ' we are stronger together ' mentality . " At least , this is how we receive it . On the one hand , many cultivator are reach the door for us , and we can conduct mental test with new variety in many places . On the other side , the chrysanthemum section has a remarkable cooperation in the Chryson foundation , to which much all growers and breeders are connected to . Chryson cooperates to kick upstairs the chrysanthemum . This has led to strong contacts with florist associations in many European countries and has increased the popularity of the chrysanthemum in various countries . In that paying attention , we are all focalise on the same end . "
Across the borderIn spite of growing so fast , the company is comparatively young and comparatively small , and they are looking to cooperate with others in various fields . If you do it modishly , it has advantage , consort to Anton . you could organize the already mentioned trials with customers all over the world and see how the various varieties rise in the various climate condition and under varying - ' not everywhere it is as unionise as in the Netherlands ' - cultivation conditions . Cooperation also takes place in the field of rationalise product , for both the chrysanthemum and aster . " Our better half produce cuttings of super character , and this gives us the option to concentre on product and market development . "
limit focusThey started with a expectant mixed bag of crop twelve years ago , but now the activities of Armada are primarily concentrate on training , growing , and sale of chrysanthemum and aster . The design for the next twelve class are no unlike . " We want to focus even more on market oriented breeding . We want to chart the various market even better and hit the books which client and which specific cultivation locations benefit from which motley . In light , centre Product Management . Also , we are not done yet , there is always room for betterment . The perfect chrysanthemum has a stage set of property we have not yet managed to meld in one variety . As long as the perfect chrysanthemum does not be yet , we have our work cut out for us . "
For more information : Armada Young PlantsNoordlierweg 18b2678 LV De LierNetherlandsTel : +31 ( 0)174 - 520713www.armadayoungplants.nl
© FloralDaily.com/Geert Peeters
