inquiry by the Office for National Statistics ( 2018 ) found 78 % of adults use smartphones but allot to one hi - tech horticultural society most garden centres are failing to take with their technical school - savvy customers .
The study found mobiles were the most democratic devices across most age group , aside from those aged 65 years plus , who preferred a pad of paper for internet shopping , entertainment and research purpose .
Terri Jones
Terri Jones , Managing Director at Berkshire - based plant information company Joy of Plants , which provides Plant Finder Touchscreen Kiosks for garden centre ’s plant life arena , said : “ A high percentage of adults from Millennials to tech savvy Generation X and babe boomers are using touchscreens on a unconstipated basis whether it be on their smartphones or tablets .
“ They will be using them in a number of ways from shopping , socialising or research . These devices are part of their everyday lives so why not incorporate them into a retail surround ? Creating a forward-looking plant area to attract to these tech savvy gardeners is key if garden centres want to train and get unexampled market .
“ We ’re the only supplier of material like this catering for millennials and those of all ages who prefer to have their data in an environmentally newspaper publisher - destitute format at the top of their fingers . ”
To add together to this , research conducted recently ( January 2019 ) by Common Sense Gardening shows that 84 % of Millennials would not garden unless it was bare to do so .
The multiplication , now in their twenty and 1930s , say they would garden if they had easy to assert outside spaces and that the action was made much well-heeled for them .
Terri added : “ Younger hoi polloi have n’t been convey up with the same cultural points of mention as their parents and grandparents were , so they need superfluous guidance and assistance to help them empathise where to embark on with plants .
“ It ’s significant to attain them in a direction they are comfortable with . Millennials are technical school obsessed and they research things online . They are used to touchscreen technology and they are extremely drive by optic content .
“ Our Plant Finder Touchscreen Kiosks are proving a hit in garden centres ’ industrial plant areas as touchscreens are not only for Millennials but can also be used by everyone , even the over-50s understand the technology as it is so easygoing to use .
“ By creating a modern plant orbit , garden centres are providing a pull for Millennials , which the gardening sphere is working hard to encourage , without disaffect the 50 asset generation either as they are embrace smart engineering . ”
The Plant Finder Touchscreen Kiosk guides client to the plants a garden meat sell – it ’s like receive a novel squad supporter in the plant life surface area , ready to help answer plant - related interrogation .
Terri continue : “ The home silver screen can be personalised by the garden sum to chosen plant radical , such as gentle - care plants , houseplants , or trees for small garden and there are buttons to quickly find works by name , or by measure to meet a client ’s exact pauperism .
“ It ’s not just a fillip for Millennials , who are intimate with using touchscreens on their smartphones , but it is also beneficial to the Old multiplication who are used to using technology on iPads to keep in touch with families and friends . People who are sentence hapless can also use the kiosk , as it will save them trying to find a fellow member of staff to aid provide plant information .
“ As well as customers using the kiosk , staff member can also practice it to help feel answer to plant question chop-chop and efficiently . ”
Garden heart and soul can also use the Touchscreen Kiosk as a digital ad cock while the Plant Finder is not in purpose . customer can be made cognisant of seasonal offering , promotions and daily specials . Content can be schedule any time of the day and booth can run target campaign to a exclusive screen or to a internet of units across multiple sites .
Joy of Plants has already installed Plant Finder Touchscreen Kiosks for Blue Diamond , Haskins Roundstone Garden Centre in West Sussex , Everton Nurseries in Hampshire , Fakenham Garden Centre in Norfolk , Ferndale Garden Centre in Derbyshire and Busy Bees Garden Centre on the Isle of Wight .
Maria Currie , Director at Everton Nurseries , explained : “ The interactive Plant Finder Kiosk is a hit with our client , allow them to access all sorts of plant information at the touch of a button . Thanks to the breakfast offer being promoted on the kiosk , footfall in our eatery has also increase . Digital selling is the means to go . ”
For people who would like to see the Joy of Plants ’ Plant Finder Touchscreen Kiosk in action the company is on stand 96 at the HTA National Plant Show at Stoneleigh Park in Warwickshire on June 18 and 19 . Terri will also be on hand to serve any questions the great unwashed may have about the booth .
Joy of Plants has been work with Review Systems Digital Signage Ltd in Preston on the hardware for its Plant Finder Touchscreen Kiosks . The ship’s company offer bespoke and off the shelf digital signage solutions to the gardening industriousness .
Joy of Plants is passionate about plants and purpose , and its delegacy is to make plant life information easy and accessible to all . It has created a depository library of more than 14,300 UK garden plants and trees and offers a weapons platform of cock to help garden sum , retailers and growers maximise their plant life sales .
The company was born from a 25 - yr project to snap and document the UK ’s plant , and provide information in many forms including Bed Cards , Apps , Plant Finder for internet site and Touchscreen Kiosks .
Joy of Plants is invariably developing as the thirst for information grow from gardeners , as new plants are add up and Modern technologies evolve .
For further detail about Joy of Plants , which is based in Twyford , Berkshire , please call 07717 532 323 , visitwww.joyofplants.com , stick with the society on Twitter at @JoyofPlants or on LinkedIn viawww.linkedin.com/company/joy-of-plants .
