The joint speculation between Blueroots and Royal FloraHolland was ready up in February 2019 . What on the button does this coaction entail and what does it offer the floriculture sector ? Royal FloraHolland CCO , Gerhard van der Bijl : " With the quislingism between Blueroots and Royal FloraHolland we are solving the fragmentation problem for trading company . " Frank Koenen from FleuraMetz is very proud of with the coaction . " The joint venture has laid the foundations to innovate together in a spirit of mutual reliance . "
corporate marketplaceGerhard van der Bijl : " In the floriculture diligence we are seeing multiple digital initiative that lead mainly to fragmentation : fragmentation of provision , fragmentation of demand , many one - to - one links , multiple trading platforms and data fragmentation . With the joint venture between Royal FloraHolland and Blueroots , we are eliminating duplication in the floriculture sphere and ultimately do work towards a common marketplace . "
Total supply of flowers and plantsPreviously , plant life growers used FloraXchange while bloom raiser used FloraMondo . Blueroots was a demand - drive program for buyers , with unmediated links to a issue of raiser . With Floriday this publication has already been clear for growers . Now Floriday is setting up the exact same thing for the barter and ensuring a seamless transition between all systems . raiser and vendee no longer have to choose between dissimilar platforms and thus have easy access to the total supply of flowers and plants .
forward-looking technology for direct transactionsFrank Koenen ( FleuraMetz ) is proud of with the quislingism between Royal FloraHolland and Blueroots . " It is very important that the sector embark on use forward-looking engineering for unmediated transactions . " Traditional VMP links are therefore being replaced by genus Apis . The survive one - to - one data link do not propose sufficient opportunity for development and innovation . Blueroots will become a connection for buyers who bid to collect their own provision without using the buying or filter functionality as developed in FloraMondo or FloraXchange .
What are API links?Blueroots is a digital linkup that enables trading company to make direct connection to their own software organization . This is done with API links . An API is a curing of agreement that software programs use to communicate with each other . These agreements constitute a shell around the computer software , give other applications accession to information and/or functionalities without developers needing to know exactly how the other software works . potent togetherFrank explain that FleuraMetz is a pilot caller within this joint speculation . " We have already diverted all the links for flowers via Blueroots . " He find out great benefits for the customer , who can now be served even better . Thanks to the linkup in the system , the grower can now see exactly where his product is give way ( e.g. to a florist in Northern Spain ) . " This also gives sustainability total value because it offer us with an insight into which merchandise carry which certificates , and this will ultimately result in a higher reappearance . "
Gerhard : " With this joint speculation , vendee and agriculturist are joining personnel . Together we are stronger and we are make on the digitisation of the industry . " What will the buyer of the future look like ? What datum do we require to exchange ? Will we be able to ensure that the veracious data point is exchanged ? These are the issue currently being discussed . There are regular conversations with one another . Floriday is currently not only working towards a two - sided digital platform but they also have a two - sided coaction . It is not quite ruined , but they are developing at a firm step . Frank Koenen : " None of this is potential without collaboration . We go for that more professional trading companies will get together . corporate operations are crucial . "
Forward sale as first stepIn collaboration with Blueroots , Floriday is currently working on a forward-moving gross sales function that will make it possible to organize unmediated sales agreement for a longer menstruum of fourth dimension for specific raiser and buyers . Both party were already work on the development of this functionality . They are currently building on those foundations .
