At Dutch rosaceous grower Porta Nova in Waddinxveen , Valentine ’s solar day is always a exceptional full stop . Although the production of roses remains stable year - round of drinks to ensure timber , the Valentine ’s Day rush brings surplus feverish activity peculiarly in sales and logistics . " For some departments it is in use than usual , especially in sales and logistics , " says Stefan van Vuuren of Porta Nova . " The approach pattern are dissimilar than in regular weeks , so we have to lurch gears more . " Still , not everyone in the sizable society go through the peak with adequate intensiveness . " There are employee who barely notice it and only realize at the last moment : oh , it ’s Valentine ’s Day?“Influences from international rose growingPorta Nova feel the influence of global rose cultivation , specially from commonwealth such as Kenya and Ecuador . " Roses from the Netherlands actually make up only a small part of the market place , " Stefan explains . " The eternal sleep follow chiefly from South America and Africa . " unbalance in these regions can have direct upshot for Dutch growers . " If the supply from Kenya , for example , is gloomy than expect , you see panic in the chain and prices rise ahead of time on . Demand then also part shifts to the Netherlands . “Price increases during Valentine ’s DayThis has an obvious impact on marketplace prices , as they skyrocketed this year . " Revenue sometimes forked or even triple , " Stefan explain . " This is not only due to supply -or lack thereof- from overseas , but also due to generally increase market prices . Within the Dutch assortment you then see that loud heyday and second quality are buy up first , and eventually the absolute top kick the bucket last . "
Rules of the gameAs a raiser , Porta Nova also has to plow with the challenge surrounding making cultivation more sustainable , which also move the Mary Leontyne Price of pink wine . Stefan : " We want to grow in an honest and sustainable way , but it must also be financially profound . Our Futura rise is therefore also a nice step , but it also comes with a Mary Leontyne Price tag . We use LED , heat and cold reposition in the stain , jazz energy and alternative crop security products , but also have to compete with product from other continents where different rules of the game apply . Our efforts increase the monetary value cost , and we trust the market price move with it . We conceive in the futurity , but that costs money . Whether it will succeed ? 100 % . But you go for the market continues to ante up for it . “Dutch growers ' right to existIn addition to price developments , Porta Nova also sees change in consumer preference . " The popularity of red roses is declining . The calibre of red blush wine is unchanging , but did take a gouge during the free energy crisis . In addition , field bouquets and other prime varieties are gaining ground , " Stefan note . Still , the Dutch rose remains a caliber product . The 1.5 million stems that run out the door at Porta Nova this week stay in Europe . Something Stefan is lofty of . " As a agriculturist we do our better to make the best possible product , and the trade also knows best and better how to handle it . If the consumer then also handles the roses well , Dutch pink wine should quell for two week . That remains the goal . That is the right to exist for all agriculturalist in the Netherlands and that is what we are going for . “And whether he will take home a bunch of crimson roses himself today ? Stefan laughs , " I do get off easy with a gang of red roses , but if I do n’t , it ’s not good either . “For more information : Porta NovaTel : +31 ( 0)6 51 61 02 36[email protected]www.portanova.nl
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