Research agency Motivaction has studied the consequence of COVID-19 on consumer ' purchasing intention of flowers and plants for the third time in June 2021 on behalf of theFlower Council of Holland . The research focus on consumers in Germany , France , the Netherlands and the United Kingdom , and the central ending is that consumer still opine that flowers and plants are authoritative . Most noteworthy research findingsCompared with the second survey at the end of February 2021 , the key findings are:- bloom and works are still important during lockdowns.- There is more appreciation for flowers and plant life in relation to the home workspace.- More flowers and plants are being delivered to home plate and to other people.- Consumers ’ aspect of their fiscal situation is progressively positive.- The absolute majority of respondent are buying just as many flowers for themselves as at the end of February 2021 .
flower and flora of import during lockdownsMotivaction asked respondent whether they agreed with the statement that flush and plant make the atmosphere in the house a lot more pleasant when you ’re spending so much time at home . At the remainder of February , 62 % ( with regard to peak ) and 61 % ( with regard to industrial plant ) of respondents correspond with the statement . The same statement was stage in June , and 60 % indicated that they agreed with it for both flowers and plant . 52 % mat up that flush reset the WFH surround ( 51 % ) , and 54 % feel that plants have a positive effect on work from home ( previously 52 % ) . For millennials this physique is 65 % for plant and 59 % for flowers .
flower and industrial plant heighten their surroundingsWhat is notable is that French and British consumers are more likely to recall that flowers enhance the atmosphere at habitation ( 66 % and 64 % ) . They also said that they are caring for their houseplants and outdoor plants well during the pandemic . look at our core target grouping , the Aesthetic Explorer , we see that they feel that blossom ( 76 % ) and plants ( 78 % ) enhance their surroundings . On average , these public figure are 10 % high than before the pandemic .
More deliveries of flush and plantsSince the pandemic take off , 26 % of respondent bought flowers and 25 % bought plant online for the first time . This is a little step-up on the February study . 31 % have had flowers rescue to their home since the start of the pandemic , and 28 % have done this with plants . This is also a slight increase . 27 % of respondents are having flowers delivered to other hoi polloi more often than before the pandemic ; for plants this figure is 26 % . Here too we are seeing an up trend .
More time at family , more flowers and plantsRoughly half the responder appreciate the fact that flower store and garden centres do delivery ; in the UK this figure achieve 60 % . 29 % of answerer said that they are corrupt bloom more often because they are at household more ( 28 % in February ) , and 30 % said the same about plants ( 27 % in February ) . Once again , we see millennials responding more positive than median here . They order online more often and then also buy more than intermediate .
Consumers ’ financial situationDuring this third survey , 66 % of respondents indicated that their financial position has not yet changed . This is the same pct as in February . 66 % carry the situation to remain unchanged over the come six months as well ( compare to 65 % in February ) . 17 % matt-up that their financial situation had already devolve , and 11 % anticipated that this will be the case over the next six month ( 15 % in February ) . 12 % have image an improvement , and 14 % expect this over the next six calendar month . The aspect are therefore generally more positive than at the remnant of February .
Optimism amongst millennialsFrench consumers stay the most negative about their next fiscal spot : 17 % predicted that their fiscal situation will exacerbate over the next six months , against 19 % in February . Millennials in all four countries are more likely than average to say that their financial situation has ameliorate ( 20 % ) . And 20 % conceive that it will improve over the next six months ( 19 % previously ) .
Finances versus purchases of flowers and plantsSet against the backdrop of the prefigure financial situation , 63 % ( previously 61 % ) of respondents say that they would buy just as many flowers for themselves and 66 % as a natural endowment ( antecedently 64 % ) . 12 % of respondents intend to buy this merchandise more often for themselves , and 11 % as a gift . Here too we see differences between countries and generations .
Countries and generations : the differencesGenerally speaking , British consumers ask to buy more bloom , both for themselves and for other people . The French , on the other hand , expects to buy few heyday . What is also interesting is that men bear to buy more peak for themselves than woman . And not entirely unexpectedly , millennials say that they buy more flowers for themselves ( 22 % ) than as a talent ( 20 % ) . That is more than the other surveyed generations . We see the same movement with houseplant and garden plant .
