With the publishing of its 2020 carnation catalogue in mid - March , Selecta one teased its new pot carnation for the 2020 time of year . The ending - up of the bloom and the mysterious , foretell text surrounding the new variety – then without a specific name – like a shot piqued the interest of client and readers alike . Now the ornamental plant breeder is revealing the secret .
The new variety features forked efflorescence with touchy , wavy edges that alter their appearing and colour during growth from pink , to a lighter pink and finally to whiten . This variety also has compact growth and a rounded appearance .
And it is n’t just the visual aspect of the change that is surprising and delightful , but also its name and conception . I ♥ U – the abbreviation for the universal love message “ I love you ” – initially suggests a lovely romanticist context . The fresh developed I ♥ U marketing conception , on the other hired hand , is astonishing and pass by all expectations .
The shiny graffiti of an “ exploding ” blossom and coolheaded inscription against an exciting background represents the urban modus vivendi – young , pelvis and the embodiment of a modernistic token of erotic love . Selecta one thus achieve a contrast between a beautiful plant and an edgy design , creating something completely unexpected , saucy and new .
As with previous highlight smorgasbord , the I ♥ U merchandising conception will be implemented on all POS material – from publish pots and label to posters and banners as well as publicizing support in offline and online media .
With the introduction of the spectacular unexampled I ♥ U assortment , Selecta one once again underlines its status as “ number one for carnations ” in the global market for cut and passel clove pink , thus underscore its skills in outstanding invention and breed successes .
For more data : Selecta Onewww.selecta-one.com
