The floricultural industry in the Middle East is said to be booming and consumer seem to become more and more enamored with blossom and plant . to show and let international growers tap into this potential , a unexampled fair has been set up , namely Floral Design Fair . " It will give them the chance to experience first - hand the consumer market in the region whilst also helping them to connect with the most authoritative buyers and middleman in the region " , say Mohamed Nzamba of BBL Fair , the Fair ’s constitution . The fair will be bear in Istanbul , Turkey , from February 27 - 29 , 2020 .
think out of the EUAccording to Nzamba , the fair will be particularly interesting for innovative growers , who are looking to expand market place . " The rising popularity of flowers and works in the Middle East market combined with the respectable spending baron of the population in the neighborhood and the fact that it is a rather unsaturated market represents a significant chance for many agriculturist from all around the world . Turkey , for example , has a Brobdingnagian and unseasoned universe with sizable income and a generation that is becoming more and more enamoured with peak and plants . Furthermore Istanbul is one of the biggest metropolitan cities in the human beings and one of the commercial-grade eye in the Middle East which attracts many visitors from countries such as Iran , Iraq , Syria and Saudi Arabia . To wreak international growers together with these consumers and many important buyers from this realm will create many business enterprise opportunities for exhibitor and visitor whilst help to further develop the floriculture diligence in Turkey . "
Floral consumption in Turkey increasingSo how did the floral consumption in Turkey make grow over the last years ? Nzamba explains that it has check a steady increase . " Over the last 5 geezerhood , the disbursal per consumer on floriculture product increased , now touch to 5 euro per person . per annum Turkish consumers spend around 400 million euros every year and almost one-half of this digit come in from Istanbul as it is the economic gist of the land where most of the affluent consumer reside . In Istanbul , consumers spend 12 euro per soul every year on blossom and plants . "
The Turkish consumers have really gotten accustomed to sending heyday and flora as a giving , especially through e - tailers . " Now industriousness insiders are expecting another discovery with more people purchasing bloom and plants for personal use . "
nation ’s import and exportation growingThe country ’s exportation and import numbers in floriculture numbers are also increase consistently over the years , with both figures going above 100 million euros in 2018 , Nzamba explain . " The Netherlands , Russia , United Kingdom and Germany remain top export destinations for Turkish growers whereas Turkish jobber bring in a stack of imported flowers and plants from the Netherlands , Italy , Kenya , Ethiopia , Ecuador and Colombia . "
industriousness ’s grocery store size expected to contact 800 - 900 millionWith the current trend in mind , how is the marketplace expect to develop in the hereafter ? " Turkish culture is a endowment - give culture and Turkish consumers love to shop online . We expect the leverage of floriculture products for gift purposes to increase even more in the future for this reason . Major supermarket chains are also working heavily to set up this class properly to initiate more purchases for personal purpose and once consumers get more used to buying blossom and plants for their own houses , we await another breakthrough in the industry which could increase the market size to 800 – 900 million euro range easily . "
First ever flower and cosmetic fairThe Floral Design Fair claims to be the first ever fresh blossom and ornamental works average , but is this true ? What about theEurasia Plant Fairin Istanbul ? Nzamba : " The Eurasia Plant Fair has been an important event for the floriculture industry in Turkey but it has always been an exhibition mostly for outside plant growers and landscaping troupe . Cut blossom growers who participated in this event were few and the event became almost exclusively an outdoor and landscaping mediocre in time and as a result skip flower agriculturalist hold on participating . Last year there were no cut heyday growers attend the effect . Our ambition is to organize this fair more as a recess bonnie with a very limited and specific range , that is tailor bloom and decorative plants . Our vision is to direct a fair for the Middle East in a similar vein to IFTEX and IFTF exposition . "
For more informationFloral Design FairMohamed NzambaEmail:[email protected]www.fdfistanbul.com
© FloralDaily.com/Elita Vellekoop
