“ We have grown into one of the biggest Italian floriculture company , and are excited to celebrate this milestone , ” tell Tommaso De Angelis , Marketing Manager of Flora Toscana , a cooperative of grower base in Pescia in Tuscany . Over the years , Flora Toscana has reached over 250 members and its centre businesses are the production and sale of track heyday and pot plants and the supplying of agrarian technical readiness . De Angelis reflects on the road to their 50th day of remembrance , their readiness for the busiest prison term of twelvemonth , and how to assume opportunity during unsettled times.50th anniversaryOn September 16 2021 , it will be Flora Toscana ’s fiftieth day of remembrance . De Angelis explains the journey to make this milestone . “ Flora Toscana was established in 1971 in Pescia , and from then onwards we have been rise into one of the swelled Italian society in flower gardening . We started with the classical kind of sale , and expanded to supermarket and foreign markets over the geezerhood . Now , we are preparing for the future and focus on digitalisation . After all these age , all of our founders and members are very proud of this milepost and our account . Since the first , we have remained a co-op of grower with the finish to put up growers with the shortest inter-group communication to the grocery possible . In addition , we focus on sustainability and providing growers with everything they take to by rights produce . ” On Saturday , Flora Toscana is celebrating the social occasion with their employees and members of the cooperative . Here , they will coordinate a roundtable discussion with leading exponents of the Italian cooperative world , where they will discuss the company ’s story , as well as the past , present , and future of the floriculture industry . All Saints ’ daytime : heyday in chrysanthemum salesWhile preparing a company , Flora Toscana is also draw quick for one of the interfering time of the year . “ Our growers are traditionally great agriculturalist of chrysanthemums , which is the most sold flower in Italy for November 1 , which is All Saints ’ solar day . Therefore , the end of October is an important time period for us , as our flush sales increase severely . We are already getting prepared , as there is such a giving measure of flowers managed in just a couple of days , which means a lot of coordination is necessary . ”
“ Changes bring opportunities”De Angelis also mull over on the shock of the pandemic , and divvy up a hopeful and positive face towards the future . “ The pandemic has had an vast encroachment in our industry . Because of the increase demand , we have had a really in force spring , and we are hop that the rest of the year will remain positive so that we can recover from the previous losses . ” De Angelis allege that it is authoritative to be prepared for the unsettled future . “ We do n’t know how long COVID-19 will have an wallop on everyone , and there will emphatically be a dangerous preeminence between ‘ before ’ and ‘ after ’ the pandemic . Therefore , the next geezerhood are uncertain , as we do n’t know how the market and trends are give-up the ghost to evolve ; will people still buy flowers the same direction ? We necessitate to stay affirmative and seize the opportunities that the change bring us . For case , at Flora Toscana we are improving the digital connection of our company , as well as improving procedures so that we can be a more elastic ship’s company . ”For more entropy : Flora Toscanawww.floratoscana.it
© FloralDaily.com/Elvira Oosterbaan
