Valentine ’s Day is amount up , as was unmistakable in the corridors of auction house last week . In the web log below , Auctioneer at Royal FloraHolland Erik Wassenaar afford an belief of the Valentine ’s rush .

At the auction , the first ' signals ' of Valentine ’s Day are already noticeable . Last week , the cost picture for rose was good but still somewhat unstable . Many buyers were still wait to see how the market would develop and not all gild have come in yet . This seems to move closer to Valentine ’s Clarence Day every year . The price of works auction also ascend substantially .

The characterization of the add up workweek or weeks is an exciting one . Valentine ’s Day is centered around roses , but let ’s not draw a blank all the other beautiful things like tulip , lily , cymbidium , chrysanthemums and lisianthus . In fact , all flowers and plants . Exciting for rosesIt is a peculiarly exciting year for roses , both for the suppliers and the emptor . A considerable part of the Dutch rose land area is currently produce fewer flowers because of the gamy gun prices . This has already been widely covered in the medium . Of of course , this does not only apply to roses , but also to other greenhouse cultivate products . It will be exciting to see whether there will be sufficient supplying of rose from Kenya . The expectation is that the overall demand will be much greater than the supply and that air freight capacitance will be available .

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emptor are eagerly looking for flowers to fill the already experience and bear order . Suppliers are faced with the dilemma of what the cost Mary Leontyne Price will be at the time of delivery ; what does a m3 of raw gas cost and what rate will they charge per kilo of atmosphere freightage ?

Bunches of loveThe common yarn in the run - up to Valentine ’s Clarence Day is whether there will be enough flowers and plants on the clock for everyone to get a good solution , as super gamey price are not good either . " It is quite strange for me to say that as an auctioneer , " notes Erik . " After all , every day I ’m render to get as stable a price as possible out of the market . What we should not misplace plenty of is that if the prices of flower and plants are too high ( we never say too gamy ) , the consumer may start seem for a substitute product . And that is just not what we need . But that the consumer is prepared to pay more for a ' bunch of love ' on Valentine ’s Day , is one thing that is certain . “Clock is a great monetary value instrumentIn direct trade , it will be extra intriguing this year to regulate the ' right ' damage as a leader . For buyers , it will be a challenge to get and/or secure the required number at his ' rightfield ' cost . Because of these uncertainties , this game will continue to be play on the clocks , about which Erik does n’t dare predict the cost at the bit : " What a beautiful price instrument the clock is . I previse a number of days with particularly ' good ' price . I sympathize with the leaders who are not in production at the moment and who have nothing to gain from this . “Connect to growAre you a buyer or supplier and would you like to know more about sell or corrupt through the clock of any flower / plant life ? connect with the Customer Contact Center of Royal FloraHolland ( tel 088 789 89 89 ) and need for an auctioneer or account manager . They will be happy to personally guide you through the exciting world of flowers and plant .