Millennials have supposedly ‘ belt down ’ many things ; but , not the base houseplant . So it ’s no surprisal that plant - related hashtags ( like # PlantParenthood , # IndoorJungle and # HousePlantClub ) are taking over Instagram .
One of the most pop hashtags of them all is # UrbanJungle , with over 3 million posts .
Budget Direct determine out on a mission to get hold out where in the world this national design trend is most popular – aka the world ’s houseplant hotspots . To do this , they extracted fix information for 200,000 Instagram post that include the # UrbanJungle hashtag . They then cleaned up the data point and distilled it into an interactional map ( trailer below ):
As well as function out where all the houseplant lovers are in the world , the squad also ranked the top 10 houseplant influencers on Instagram and researched the most popular plants on Instagram .
1 . The top 10 countries sharing their # UrbanJungles on Instagram :
With this project , the Budget Direct Home Insurance team set out to key out three things:1 . The houseplant buff hotspots from around the globe2 . The top houseplant influencers on Instagram3 . The most Instagrammed houseplant
They found nearly 17,000 post with the # urbanjungle tatter whose location information set them in Europe , next to 9,402 for North America . Germany , the UK , and France are the top three countries in Europe for houseplant selfies .
However , the United States is the pass country in the creation , with nearly twice the number of pictures shared in second - place Brazil .
The top 10 cities sharing their # UrbanJungles on Instagram : Three cities repose title to being the capital of urban jungles : NYC , London , and Berlin were the only places with more than 1,000 position each . Are these the hippest places in the world , the most aesthetically make out , or are their citizen just trying to escape the smog ? Here ’s the full lean :
MethodologyTo make the interactional map , they extract location information for 200,000 Instagram posts including the # UrbanJungle hashtag . They then clean up the information and organised it by country .
2 . Top 10 houseplant influencers on Instagram listThey check up on out which Instagram accounts were responsible for the most popular posts for a range of gardening shred , include # houseplant , # houseplantsofinstagram , # houseplantsmakemehappy , and - of class - # urbanjungle .
These are the top 10 houseplant influencers on Instagram list:1 . @houseplantjournal ( Darryl Cheng , Canada)2 . @thepottedjungle ( The Potted Jungle , USA)3 . @hiltoncarter ( Hilton Carter , USA)4 . @jamiesjungle ( Jamie Song , UK)5 . @dabito ( Dabito , USA)6 . @idrinkandigrowthings ( Eunice Hernandez , USA)7 . @meeschmid_plantlady ( Mee Schmid , Switzerland)8 . @homesteadbrooklyn ( Summer Rayne , USA)9 . @jenssuccs ( Jen Tao , USA)10 . @plantsandcollecting ( Seija Margareta , Finland )
The number one urban hobo camp influencer is Darryl Cheng . Cheng has pile up over 430,000 followers with his friendly , accessible tone , and helpful answers to his followers ’ questions . The offset - up is @thepottedjungle , a “ San Diego plantaholic with a love for all things green . ” According to our study , if you want to become an # urbanjungle influencer , you demand a blend of houseplant knowledge , interior design dash , and friendliness .
MethodologyTo notice out who were the top 10 houseplant influencers , they identified all the Instagram accounts behind the top Instagram posts for a series of hashtags include but not limited to # houseplants , # houseplantsofinstagram,#plantsofinstagram , # plantlife , # plantdecor , # plantsmakepeoplehappy , # plantparenthood , # plantgoals,#plantlover , # instaplants , # plantgang , # plantsofig , # monsteramonday , # plantsplantsplants , # plantparent,#indoorjungle , # houseplantclub , # plantmom , # plantobsessed , # urbanjungle , # houseplantsmakemehappy,#boyswithplants . We then removed accounts belonging to plant shops and business and we also excluded community story that repost paradigm from other Instagram users . We filled up the gaps with houseplant influencers featured on list curated by Apartment Therapy , ELLE Decor , Curbed and NY Times . Finally , they analysedthe visibility with the helper of influencer selling analytics tool HypeAuditor to discover those 10 influencers with a larger following and engagement levels.3 . The top houseplants on InstagramThey also distinguish the plants most commonly photographed by Instagram ’s verdure expert . How did they settle who is an expert ? They look for only for hashtags that include each plant life ’s botanical name ( rather than its common name ) .
Echeveria ( Echeveria species)Succulents ( Crocus Crocus hybrids)Haworthia ( Haworthia species)Fuchsia Plant ( Fuchsia hybrids)Daffodils ( Narcissus spp.)Swiss Cheese Plant ( Monstera deliciosa)Dragon Wing ( Begonia Begonia hybrids)Living Stones ( Lithops species)Freesia Flower ( Freesia hybrids)Chinese Money Plant ( Pilea peperomioides )
MethodologyTo identify the most Instagrammed houseplants , they start off compiling a lean of botanical epithet for popular houseplant with the help of this guide because we trust that dependable houseplant fan of Instagram live their plant inside out , include their botanical name . We search for the hashtag associated to each botanical name to uncover those that have been shared on Instagram the most to date . Where potential we used the data point from hashtags at once correlating to the botanic name , but in some cases to get the most accurate data / most common hashtags , we went with simplify version of the name .
The credit should go to Budget Direct Home Insurance with a link back to the original source of the study : https://www.budgetdirect.com.au / web log / where - are - the - houseplant - lovers - of - the - world.htmlClick here for the full inquiry behind the project
For more informationBudget Directwww.budgetdirect.com.au/
