scrumptious homegrown intellectual nourishment is in high requirement , and gourmet popcorn is definitely on that list . According to the National Agricultural Library , the average American eats an estimated 68 quarts of Zea mays everta in a year , and The Popcorn Board reports that more than a million hammering of unpopped popcorn were sell in the United States in 2013 . late concerns around corn production , GMOsand other commercial - husbandry method have put corn whisky in the hot seat , which is why there ’s no better time than now to start growing and marketing colored , heritage , gourmet , constitutive , non - GMO and farm - fresh popcorn . family want Zea mays everta to eat but not the obviously - Jane lily-livered essence from the depot .
Where To Sell Popcorn
Once you have determine on the types ofpopcornyou’ll cultivate and sell — from the democratic Cherokee Long Ear and Strawberry change to more obscure , such as Indiana Berry and Dakota Black — then it ’s time to think of who you ’ll be targeting with your sales . granger markets are excellent lieu to sell your popcorn , as well as great spot to get your name and your farm ’s name out into the public optic . After a successful farmer mart season , it ’s also a good idea to market your intersection to distinctiveness stores , holidaymaker stops and other local attractions in your sphere . border on local chefs who specialise in local food generator is another undecomposed thought . It ’s more difficult to regain an audience for online popcorn sales , but the internet can open your operation up to a much wider client base .
Popcorn Packaging
When selling topically , packaging is primal : solid food - mark , clear , resealable plastic bags make great choice . A sticker with yourlogo , popping command , tips and whoremaster , flavor ideas , and details on how the popcorn was grown are courteous selling points . Having labels project professionally is often deserving the monetary value ; think about trading services if design work is n’t in your budget .
Mason shake up with chapeau and bands also make unequaled Zea mays everta packages for client who are leery of plastic . Grouping popcorn with another point is great for a bundled sale : You could twin popcorn with specialty salts flavored from your homegrown herb or confiscate a recipe for beloved - caramel brown corn and sell your honey and popcorn together . you may also sell popcorn you pop onsite at the fete or farmers grocery store — a nice way to have people try your long suit salts or caramel corn formula !
Teach Your Customers To Stove Pop
The general public has also lost the art of popcorn bulge with the Second Coming of microwavable popcorn in a bag . kitchen stove - top instructions will be necessary , and a live demonstration is even better . Do n’t blank out that air poppers and even popping popcorn in abrown newspaper publisher traveling bag in the microwaveall workplace . Do n’t forget the samples if you ’re selling at the farmers market .
You ’ll be wise to become a popcorn expert . Know the elusive differences between your salmagundi so that you may tell the consumer why they might prefer one over the other . Americans will be eating heaps of Zea mays everta this year . Will yours be their pic - night must - have ?
WFIU Public Radio/Flickr
