Katy served as a specialist in the U.S. Army . Her husband , Rick , recently retire as a Chief Warrant Officer 4 , also with the U.S. Army . As parent to two daughters , they had concerns as to what they were feeding their fry and themselves .
Before long , this Army veteran couple foundedLaetus Pullus ( “ Happy Chicken ” ) FarmandPerry Permaculture , growingfresh produceandraising chickensforeggsand meat .
Today , Katy and Rick are fastness at their local farmers ’ markets . Local shoppers clamour for their carrots , Beta vulgaris , garlic scapes , radishes , love apple , tree diagram yield and other toothsome farm - farm veggie . They also draw up for their juicy whole chickens , boneless skinless breasts , thighs , wings and drumsticks .
As appendage of theFarmer Veteran Coalition , Katy and Rick not only are able to stigmatise their farm ’s products with their own logotype . They can also use the Homegrown by Heroes emblem .
Homegrown by Heroes
Homegrown by Heroes ( HBH)is the official branding syllabus offered throughout America by the Farmer Veteran Coalition . The HBH logo informs consumer that the agricultural products bearing this shred were arise or raised by U.S. military veterans . Laetus Pullus Farm
The tag is not just for poultry and farm sodbuster , however . Any rancher , farmer or fisher who served in the U.S. armed forces at any point in their life , include currently , can put on to use the HBH logotype .
Eligibility requirements for the HBH branding DoS that veterans must have been discharged uprightly or under good conditions . All farming , ranch , sportfishing and factory farm operations must be at least 50 percent old stager owned , as well as at least 50 percent veteran managed or controlled .
Laetus Pullus Farm
In summation , any note value - add products — raw agricultural products that have been heighten or modified to have a long ledge life , such as salsas , jams , pies , and jerky — grow by an HBH - certified old-timer must bear a minimal 50 percent non - water ingredient . In other word , items in reality grown or raise by the veteran .
The veteran must also be a fellow member of theFarmer Veteran Coalition .
An Invaluable Bump
In the progressively competitive cottage - food industry , having a connection with the Farmer Veteran Coalition can be the boost that a vet - have farm needs to gain decimal point - of - sale recognition in the market place . The HBH logotype — a promising red , blank and down in the mouth emblem have saluting male and female military silhouettes — well stands out on testis cartons , Community Supported Agriculture ( CSA ) farm - share boxes , packaged meats and more .
And the HBH logotype ’s very design invites people to demand what it stands for . This can open up valuable communicating with likely shoppers and help to develop connectedness with returning customer . yield America ’s love for its military veterans , brand farm products with the HBH logo allows consumers to show their backup for veteran agriculturalists .
Katy and Rick have for sure appreciate the benefit of receive the HRH logotype and HRH signs . Over the year , they ’ve develop a fast following of customers who love not only the quality of the chicken , fruits and vegetable that their agribusiness produce but also that their farm product are homegrown by two local hero .
