With the cancellation of in - someone event , Kalantzis plant , a Hellenic arise company focused on breeding , young flora and finished production , has been able to improve their digital merchandising . Anastasios Kalantzis , Production Manager , explain that the demand for their plant life is so mellow they are currently run on orders for 2023 and expand their caller . They managed to improve their marketing , while dealing with several challenges , such as deal their plants , which are about the sense , through photo and the supply proceeds they have had to deal out with . Anastasios KalantzisImprovement of digital marketingWith the cancellation of in - somebody events , being throttle to digital merchandising has been challenge for Kalantzis . “ market our flowers over the telephone or a rapid growth call is not an efficient way for us to do it . Our plants are all about the sense : vision , smell , tactual sensation and even predilection is sometimes involved . you could not broadcast these sens and have someone to the full experience them . While showing a new mixed bag in a telecasting can inspire the looker , it is not possible to get the full experience . For example , most of our newfangled Anigozanthos varieties have an iridescence to them , when the light hits the flower there are different tones of purple . This color shifting is something you could not capture in a photo , which name it hard to upgrade when we ca n’t showcase it in person . We are very passionate about our prime and we want people to know them in person . Yet as a issue , we have been able to improve on our digital selling , and inspire our customers much better nearly than we used to . ”AnigozanthosOrders for 2023Concerning the need , these retiring two twelvemonth have been a rollercoaster for Kalantzis plant , and they are still facing unique circumstances . “ In March 2020 , we were face the unsung , as we had to deal with cancellation of growers and retail venues closing down . In May 2020 everything suddenly changed and we experience a sudden raise in demand , with more orders than we could handle . Fortunately , we are presently back on runway . Pre - orders are still high but we are capable to manage it now , as we are now accepting orders much earlier than we used to . For representative , at the moment we are act on orders for 2023 , which is something unique for us . ”
Different regions , dissimilar demandWhile the demand for their plants is high in oecumenical , Kalantzis does notice a difference per region . “ At the moment , the oecumenical need is very high , as citizenry ’s garden have been the safest place to be for everyone . As a solution , people purchase plant to make their garden look more beautiful . Yet we do notice that the requirement is slightly unlike calculate on the location . For Northern Europe we have an unexpected and former demand , as the weather is last getting good there and people need flower to brighten up their gardens . For other countries , such as Greece , the demand is relatively normal compared to 2019 for example , as the COVID-19 measures have now become loosened and mass are more and more going out again . ”
Supply issuesWhereas the need has been positive , Kalantzis explain that getting the supply has been challenging and expensive . “ It has been a challenge that the supplying chain is down the way of life we were used to before 2020 . Because of the lack of cloth we need to pre - range many months in advance . And then the recent Suez Canal outcome did not facilitate either , as containers with supply were gravel and decelerate everything down even more . Moreover , the price of material such as substrates , pots and plastic are much eminent than they used to be . ”
Expansion and future plansDespite the challenges , Kalantzis plant built a new nursery last December and are adding more in the nigh future . “ We are making our new unit of 1.7 hectare complete with an extra nursery next September 2021 . We are also noticing a need for more outdoor testing fields , so we hope to add another hectare of outside production by the goal of this year . We are a untested and ambitious companionship and we want to keep growing . ”For more information : Kalantzis PlantsAnastasios Kalantzis[email protected]www.kalantzisplants.com
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