With its Pink Kisses DIY go 2019 , the breeding ship’s company Selecta One gave aim support to specialist retail this summer . The tour in 20 proprietor - pull off garden centres over a period of time of five weeks was a complete success for both sides .
Review video of the Pink Kisses ® DIY tour 2019 .
In the third year of the Pink Kisses campaign around the pink mini Dianthus caryophyllus , Selecta One focussed on the communication at the point of sale with the aim of like a shot supporting retail and make Pink Kisses even more known and experience as a brand . The hunting expedition twenty-four hours in May and June take property in garden centres across all part of Germany . Many customers – young and older – participated in various actions and got inspired by Pink Kisses . The Pink Kisses crusade days brought not only variety and pink delight to the garden centre – theattractive advancement area , which was positioned outside the perennials section , drew also attention to the product presentation . Consequently , customers comprehend Pink Kisses as a marque and its positioning as a gift .
The cooperation exhibit once again retail ’s conviction of the batch carnation sort Pink Kisses and its great interest in single and emotional marketing construct for plant and the potential for extra sale increases .
Overall , the garden heart and soul assess the Pink Kisses presentation as professional and rewarding .
Selecta One provided not only an attractive Pink Kisses brook and promotion material but also an experient promoter . The tour provision , forwarding guidelines include advertising templates for mark and online and the internal communication for the tour was organized by Selecta One .
The garden gist themselves promoted their event regionally . On the respective campaign day , the garden centres provided Pink Kisses plants and a particular area for the promotion . Various body process were bid : barren material to grace and beautify gift wrappings for Pink Kisses , instant prizes by turning the wheel of fortune , pink accessories for souvenir selfies and photos , promotion textile as giveaway and a gravid sweepstake . A campaign day was come with by a blogger who presented originative musical theme and substantiate them together with visitors .
Besides the DIY tour of duty in Germany , Selecta One promoted its Pink Kisses on several days at the end of May until the source of June in three big garden centres in Switzerland . The sake and feedback there were also confirming .
The Pink Kisses DIY duty tour 2019 is the solvent of a cooperation of Selecta One with Verband Deutscher GartenCenter e. V. ( VDG , association of German garden centres ) . concerned members could apply for the tour at the beginning of this twelvemonth . Under the motto “ As beautiful as our friendship ” , Selecta One market its successful pink mini gillyflower with its Pink Kisses marketing campaign by directly addressing end consumers since 2017 .
