Royal FloraHolland was proudly march at the Expo Flora Astana in Kazakhstan that take place this week , share Jeroen Boon , Commercial Manager International at Royal FloraHolland . " After attending as a visitor for two years , we adjudicate this year - in consultation with several member growers - to actively take part in the fair . The reason : the market is in motion , and precisely at this level , we need to actively confirm our members , both from the Netherlands and Kenya . "
Jeroen Boon with colleague from RFH and Warja Abrosimova
The Netherlands and KenyaHe extend : " Together with growers and exporters , we formed a strong collective to promote the Dutch and Kenyan product . The result was impressive : the large Holland Pavilion and the largest Kenya Pavilion at the fair , which is a ocular and essential statement . "
On behalf of Royal FloraHolland , Jeroen gave a lecture during the Business Conference , aimed at strengthening the Dutch trade side in the area . In add-on , he recorded a podcast with Warja Abrosimova , with the finish of stimulate sustainable and morphological clientele with Kazakhstan . " After all , both cultivator and exporters benefit from a hard swap base in this emerging area . "
Jeroen immortalize a podcast with Warja .
Platform for growers"A high spot was the flower show , where two gifted Kazakh florists created live arrangements using flowers from our Kenyan agriculturalist , " says Jeroen . " It was a unique opportunity for the agriculturist to showcase their work — both literally and figuratively taking the stage in front of the audience . "
A visit to the local market was another unmissable experience . " Together with a delegation of our growers , we received a warm welcome from spell wholesalers . It was a valuable opportunity to gain deeper insights into the supply chain and strengthen our relationship . "
Jeroen looks back on a successful fair . " It is important to continue representing and performing in this likely market . Let ’s keep showing what we have to offer . The key lie in quislingism - between Royal FloraHolland , growers , chain partners , and exporter . Especially now that other production areas , like China , are quickly put on ground here . "
He concludes : " One of the visitors portion out this striking quotation with us:‘This exhibition is genuinely unique in Central Asia — it operates at a spherical stratum . What pass water it so special is not only the impressive lineup of external exhibitors but also the vivacious air : fresh flush , houseplants , and everything for gardening , all in one place . Everyone can recover exactly what they are looking for in Floriday — whether it ’s products for professional horticulture or just to beautify a garden . I was specially impressed by the Dutch comportment : the chrysanthemum are stunning , and the roses are downright surpassing . And the Kenyan bloom are lawful masterpieces , with a unique coming into court that you seldom detect elsewhere . '
In poor : a funfair to be proud of - and a neighborhood that we as a sphere will certainly continue to follow . "
For more information : Jeroen BoonRoyal FloraHolland[email protected]www.royalfloraholland.com/
© FloralDaily.com/Mirthe Walpot
